Corporate Profile
Decades of Agribusiness Excellence
Grupo La Norteñita is a Mexican company with deep roots in the Cuauhtémoc, Chihuahua region — recognized as the birthplace of Mexico's apple industry. Over the course of our history, we have built a solid business model that integrates everything from field cultivation to the marketing and distribution of apples and derived products.
Today we are Mexico's national apple production leader, with a presence in the country's main markets and an operational capacity that positions us among the most relevant producers in Latin America. Our track record is the result of the committed work of thousands of employees and the respect we have for the land, water, and communities around us.
A Large Company with a Regional Heart
Formally known as Agropecuaria La Norteñita, S. de R.L. de C.V., our company operates from Km 98.5 of the Chihuahua–Cuauhtémoc Highway, in the municipality of Cuauhtémoc, Chihuahua. We are classified as a large enterprise, with annual production capacity exceeding 80,000 tons of apples.
We generate approximately 3,500 permanent jobs and up to 9,000 seasonal jobs during the harvest season, making us a fundamental economic driver for rural and indigenous communities in the region. We produce around 600 million apples per year, supplying approximately 4 out of every 10 apples consumed in Mexico.
From Field to Table: Full Vertical Integration
Our operations comprehensively cover every stage of the agri-food value chain: field agricultural production, post-harvest handling, controlled-atmosphere cold storage, specialized packing, industrial processing of derived products, and nationwide marketing and distribution.
This vertical integration model allows us to maintain a high level of control over quality, food safety, and production processes, ensuring that every apple that reaches the consumer meets the most stringent national and international standards.
The Principles That Define Us
- Integrity: Acting with honesty, responsibility, and ethics in every decision.
- Teamwork: Collaborating to combine efforts and multiply achievements.
- Commitment: Maintaining a continuous attitude focused on results.
- Responsibility: Recognizing individual rights based on empathy.
- Loyalty: Staying true to the organization's principles and the communities that sustain us.
Vertical Integration from Field to Industry
Our business model combines intensive agriculture, post-harvest management, industrial processing, and commercial distribution under a single corporate umbrella. This integration enables us to respond swiftly to market demands, ensure product traceability, and establish long-term relationships with clients and commercial chains.
Year-round fruit availability — made possible by our state-of-the-art controlled-atmosphere cold storage — is one of our key competitive differentiators and a firm commitment to our strategic clients.
Mission, Vision & Philosophy
Mission
"To offer, in a sustainable manner, the best fruits and derivatives — healthy and of the highest quality."
CSR Vision
"To consolidate Grupo La Norteñita as a responsible agribusiness company, generating sustainable economic value, social wellbeing, and environmental protection."
Philosophy
Three pillars guide us: "Our strength is our people", "Commitment to the environment", and "Commitment to our community".